Time for our first review of a grocery store item.
This week, Mrs. Noodle, a fantastic couponer, found one for a new Hershey product called Air Delight. Hershey has always known how to make even a wrapper look scrumptious and nearly edible.
As any veteran chocolate eaters knows, this is actually nothing new. It is a decades-late ripoff of a widely circulated British product called Aero. Hershey seemed to try to introduce this "aerated" chocolate as something revolutionary, which is laughable. The bigger letdown, though, was the 1.44 oz size. As with all chocolate products, we would have preferred something much larger.
There is something revolutionary about the wrapper though. Hershey seems to have come up with a sales pitch for this type of product. Check out this message on the back:
Yes, it melts effortlessly in your mouth. No more chewing! So instead of consuming 200 calories and burning 5 by chewing, the net caloric gain can now be 200 instead of 195. Our lazy society can now even enjoy chocolate without effort.
The Air Delight is very beautiful, as any Hershey bar is. No gimmicks; it is simply monochromatic gorgeousness.
And here is how the inside looked after my first bite. The key with these things is not the effortless melting. It's that quality of food that is so often overlooked: the texture. Biting into this slowly reveals a staggering array of points of contact between tooth and chocolate per second, which is very intellectually stimulating. And yes, it melted effortlessly in my mouth.
Although this product shows no originality, what's not to like about aerated Hershey chocolate? Nothing. Nothing.
HERSHEY AIR DELIGHT
YANKEE NOODLE RATING: 9.72 out of 10 mmmm's.
One final note for this week. While enjoying some chocolate chip Teddy Grahams last night, I came across this:
Look closer!
The always elusive two-Teddys-welded-together. Anyone ever see this before? I am now accepting bids.
UPDATE: I've been asked whether "points of contact between tooth and chocolate per second" is a copyrighted statistic. Yes, it is. Sorry.